Few people are as welcome on our televisions as Terry Crews and few felt creatures warm our hearts quite like the Muppets. In other words, if you want to sell us a Toyota, there are far worse spokespeople (and spokespuppets) to use. In the grand tradition of modern Super Bowl ads, the presumably very expensive spot starring these guys is online in advance of the big game, giving everyone who doesn’t watch football a chance to remember how much they like the Muppets and that really funny guy who used to play sports-ball once upon a time.
And, of course, a chance to BUY TOYOTA BUY TOYOTA BUY TOYOTA.
Interestingly, the commercial relies entirely on our affection for Crews and Kermit the Frog, since, taken on its own, it doesn’t make much sense. Crews (whose absurd physique hilariously betrays his “ordinary guy” character) is driving through the desert when his car gets taken over by the members of the Electric Mayhem. Naturally, things get weird and Crews and his new companions end up going on a wild ‘n wacky journey…only for us to realize that the whole thing was a dream and that Crews is simply hallucinating in his driveway, letting his next-door-neighbor (Kermit) get the final punchline.
As far as ads go, it’s pretty good, but only because it’s hard to go wrong with the Muppets. It doesn’t make us want to buy a Toyota, but it does make us want to see a sitcom where a drug-addled Terry Crews lives next door to Kermit the Frog.
As for The Muppets, ‘Muppets: Most Wanted‘ opens in theaters on March 21.